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Summary

Becoming the next big thing in the business world can sometimes seem like an impossible task, especially for small businesses. This is where Microbusiness Acquisition comes in. Want to know how? This article will give you a broader perspective on how small businesses can leverage Microbusiness Acquisition to drive growth.

What if we told you that there is a way to make your business BIG?

You see, the Nigerian and the African market at large is speedily growing and as a result, it keeps getting competitive day by day. Though a positive change, it comes with its own challenges such as the incapacitation of small businesses. However, over a long period, many of these businesses have overlooked one effective strategy that drives growth at that level— Microbusiness Acquisition. This may get you thinking, what exactly is this concept all about?

General definitions would say, “Microbusiness Acquisition is a small-scale business agreement or deal whereby a larger company acquires or purchases a smaller company.” Although this part of the concept sits on the table, the idea of Microbusiness Acquisition also leans more towards an Equity Partnership. This type of partnership involves acquiring a portion of a business’s shares rather than completely overtaking it. This, in turn, allows the original owner to retain control while benefiting from external support and investment.

Table of Content

What is in it for micro business?

What’s in it for the partner?

What’s In It for Micro Businesses?

Running a small business can be tough in a continent like Africa, and sometimes passion and hard work aren’t enough to get to the next level. That’s where Equity Partnerships or Microbusiness Acquisitions come in. These partnerships aren’t about losing control or giving up—it’s about gaining the support, resources, and connections you need to grow.

Here’s how this kind of partnership can make a big difference for your business:

  1. Guaranteed Growth: With external financial backing and strategic support, your business is bound to witness significant growth such as operational efficiency, broader market reach, brand refurbishment, and most importantly, a progressive increase in revenue. However, don’t get it wrong. The concept is not offering an easy way out, nor is it suggesting “a get-rich-quick” scheme, rather all of the benefits that it comes with depend largely on the level of consistency and cooperation received from the venture.
  2. Retained Ownership: Small enterprise owners can continue to hold a considerable stake in their businesses after securing an Equity partnership. This means that such business owners can continue to drive their vision and leadership while remaining at the helm of their affairs by leveraging on the external support of their equity partner.  
  3. Broader Network: Operating an Equity Partnership allows small businesses to gain access to a wide network of industry contacts, potential clients and more business opportunities. This in turn opens doors to a new market space and more partnerships for the business.
  4. Shared Risk: One of the exceptional advantages of allowing a Microbusiness Acquisition under the coverage of an Equity Partnership is that it extends help to shoulder the burden of risks that a small business owner would have borne alone and this helps the business successfully transition into a more stable and sustainable growth trajectory.

What Is in It for the Partner?

Aside from the economic values such partnership would bring into their loin, here are a few other things that a second party can benefit

  1. Building Businesses: The second party in this agreement gets the privilege to identify and take pride in nurturing micro businesses with high potential. This also helps them build a distinguished portfolio. By providing the financial resources and strategic support small enterprises need, they help businesses grow. This doesn’t only increase the value of their investment but also contributes to the economic and societal development of the region the business operates in. Additionally, it helps them build a distinguished portfolio.
  2. Becoming The Forerunners: In this part of the world where small businesses are not given much recognition or even stand the chance of growing into a conglomerate. The partner gets awarded for striving to be the pioneer of the idea of being at the forefront of proving that small businesses too can become big with the right support or aid.  
  3. Creating Lifelong Partnerships: Businesses all over the world thrive on collaboration which is a pre-amble for creating a long-term relationship and partnership. Through the alliance with small businesses, the partner stands to gain a network of trusted and motivated entrepreneurs.

Ultimately, finally getting it right in building a business takes several intentional swirls and turns. Therefore, it is important you choose your next steps carefully. Microbusiness Acquisition might just be what your small business needs to run on a bigger scale.

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